How the Unconscious Mind Boosts Creative Output

Feb 09, 2012 by

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New research finds we’re better able to identify genuinely creative ideas when they’ve emerged from the unconscious mind.

 

Truly creative ideas are both highly prized and, for most of us, maddeningly elusive. If our best efforts produce nothing brilliant, we’re often advised to put aside the issue at hand and give our unconscious minds a chance to work.

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