Pink Ribbon Propaganda

Sep 02, 2012 by

Pink Ribbon Propaganda

The marketing strategists for the pink ribbon campaign are absolute geniuses, there is no escaping the call for more donations to help support the cause from all avenues; but unfortunately the whole campaign is based upon a lie – the lie that more money will help to find a cure for breast cancer by the pharmaceutical industry.


Big Pharma has an appalling record in the “war on cancer”. Thirty five years and hundreds of billions of dollars later and the best that they can do with chemotherapy is a 2.1% increase in survival rate over five years for major cancers.  And the cancer rate has gone from approximately 1 in 100 people in the early 1900’s to now 1 in 2 or 3. 


With a track record like that, would you want to be investing your hard earned dollars on the long shot that they are going to come up with anything even resembling a cure?  Not to mention that the only type of “cure” that the pharmaceutical companies are searching for is one that will be another type of chemotherapy, radiation or hormone disrupter that they can make an absolute fortune off.  To paraphrase a famous quote from the late Kerry Packer  “as a (pharmaceutical company) I can tell you you’re not spending it that well that we should be donating extra.” Enough said.

Pink Ribbon Propaganda

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Assistant Editor - Mindscape magazine.



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